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BLACY
BLACY construcción is a painting service that offers quality processes, expert painters, and convenient prices.
Service
Design Research, Conceptualization, Graphic Design, and Brand Strategy
Client
Year
2020
Challenge
To increase credibility on Mexican painting services and products.
How might we modernize the experience of doing it?
The Strategy
The brand was inspired by Luis Barragán’s “Torres de Satélite”. The primary colors palette offers infinite possibilities of shades, just as paint does.
The bold and clean typography was chosen to reflect the pillars of the brand. Its graphic application into simple and actual strategies -such as the painter’s uniform, or giving a more detailed quote- helps clients feel more confident about
the service.
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